At RISE by Sundara, we are dedicated to uplifting female entrepreneurs worldwide. We are proud to use our platform to highlight inspirational female entrepreneurs like Teri Young, CEO and Founder of AubriJaiel, a beauty and wellness brand dedicated to providing toxin-free skincare products for a safe and empowering self-care experience for women. Our intern, Emma Calvo, sat down with Teri to hear about her journey from make-up artist to business owner, the importance of mindset in the entrepreneurial experience, and valuable advice to aspiring entrepreneurs.
Tell us more about how you got to where you are today - what originally inspired your entrepreneurial journey?
When I first started getting into the beauty industry I was just a makeup artist. I loved makeup, because I am an artist at heart. I realized that before you even put on your makeup your skin has to be right, which I think a lot of makeup artists actually neglect. Your skin is the foundation for the foundation, so if your foundation isn’t correct, whatever issues are underneath the foundation are going to show. And if you want your makeup to look flawless, you have to have perfect skincare.
So I decided to dig deeper into skincare and I learned that there are so many harmful toxins and harmful chemicals inside these products that can actually cause cancer and all these things. Just like we say be careful what you eat, it's also just as important to be careful with what you put onto your body, especially because your body absorbs what you’re using. That's when I realized I can formulate my own products, and have my own business, instead of focusing on building this for someone else. I feel like as a woman, so many times we’re put in these limitations and put into these boxes. We, as women, deserve the best of the best and we don’t deserve any toxins at all in our life.
So now I have a beauty and wellness brand. I have a
daughter, her name is Aubri Jaiel, so the brand is actually named after her. I know I wouldn’t have gotten to where I am now if it wasn’t for my daughter, so I knew I needed to give something back to her. I always say, “this is for Aubri Jaiel.” My goal is to leave her a legacy to show her to go after her dreams and to do what she loves to do. This also inspired me to inspire other women.
Our skin products have names such as the leader, the liberator, the achiever, because those are things I believe a woman is. So when she uses our product, she will always have that constant reminder of who she is.
What is the best thing about being a female in the entrepreneurial workspace?
There are so many great things about being a female entrepreneur. One is that I can inspire others. So many people come to me now and ask me for advice and support, both men and women. But I think the best thing to me is about being able to inspire the next woman, because sometimes when you have a dream, it’ll be so hard to see yourself in that dream because you don’t see people who look like you. When you look at Beyonce and Jay Z, you almost see them as not human, they’re so far past you. Sometimes it’s cool to see somebody who is on the same level. Then you think “she’s doing it, so why can’t I.”
Seeing other people who look like you, or came from humble beginnings like you, or are into the same things you’re into, makes you think “wow I can do that too.''
People always tell me I’m inspirational, well that’s my passion. I love to inspire other women, and I put that passion into my brand. When you’re thinking of a business, don’t focus on re-creating the wheel, the wheel has already been done. In this case, there are already tons of skincare brands and makeup brands, and they’ve already figured out a lot of this stuff. All you have to do is figure out what you’re passionate about. The great thing about creating a business is that you can create that. There is no wrong way to do any of it.
What challenges have you faced as an entrepreneur and businesswoman?
A challenge you will face as an entrepreneur is funding. You also have to be honest with yourself. If you don’t have the money to pay back loans you take out and start your business, you look for funding and grants. Look for people who want to help and who want to give to you. Also, a lot of entrepreneurs will tell you to quit your job. Don’t do that! You have to spend money to make money, you can’t get everything for free. You will have to invest. You may not be in a spot where you can get money